Cruising in Style: Inside the World of Solé Bicycles
In the heart of Venice Beach, California, where creativity meets coastline, lies a brand that’s redefining urban commuting one pedal at a time. Welcome to Solé Bicycles—a lifestyle-driven bike company that’s built a loyal following through clean design, thoughtful engineering, and a strong sense of community.
Founded in 2010 by a group of students from the University of Southern California, Solé Bicycles was born out of frustration with overpriced and overcomplicated bikes. Their mission was simple: create beautiful, high-quality bicycles at an affordable price, and make the experience of buying one just as enjoyable as riding it.
A Product Line Designed for Urban Freedom
Solé offers a wide range of city-ready bicycles, each designed to reflect their rider’s style and purpose. Their product range blends functionality with fashion, creating a strong visual identity without compromising on ride performance.
Single Speed / Fixed Gear Bicycles
Perfect for city riders who love simplicity, these bikes feature clean lines and minimal maintenance. With iconic models like the “Delano”, “The Whaler”, and “The O.G.”, customers can even choose between fixed-gear or freewheel setups. Lightweight, responsive, and customizable, these bikes start at just $199.
City Cruisers
For riders who want comfort without losing cool points, Solé’s 3-Speed and 7-Speed Cruisers offer an upright, relaxed geometry. The Dutch Step-Through design is especially popular for those seeking an easy-mount urban cruiser. Available in both men's and women's frames, the city cruiser line is perfect for weekend rides or daily commutes.
Electric Bikes
With urban mobility evolving, Solé entered the e-bike game with the e(24) and e-Commuter, bringing electric assistance to their minimalist aesthetic. These models combine pedal power with modern tech for those longer rides or uphill commutes.
Accessories & Gear
Solé doesn’t stop at bikes. Their accessories line includes bike locks, helmets, lights, pumps, baskets, bells, and even apparel. Their graphic tees and caps mirror the Solé lifestyle—youthful, edgy, and rooted in West Coast vibes.
Current Promotions & Perks
Solé frequently offers seasonal sales and bundle discounts. For instance, customers can currently enjoy:
- 10% off your first order when signing up for their email newsletter
- An exclusive affiliate program that allows you to earn 10% commission on referred sales, while giving your followers a 15% discount code
- Free shipping on orders over $50 within the continental U.S.
Solé also offers a 30-day return policy, a 5-year warranty on frames and forks, and flexible financing options via ShopPay and Klarna.
Shopping Experience: Online or In-Person
You can shop directly on their clean, intuitive website solebicycles, or if you’re lucky enough to be in Southern California, visit their flagship store in Venice Beach or campus location at USC. These spots aren’t just retail outlets—they’re community hubs where music, design, and cycling intersect.
More Than Just a Bike Brand
What makes Solé Bicycles stand out is their cultural impact. Their Instagram (@solebicycles) is filled not just with product photos, but with lifestyle content, music collaborations, and stories from real riders. They’ve managed to turn a bicycle company into a creative movement—one that promotes sustainability, individuality, and freedom on two wheels.
Final Thoughts
Whether you're a city commuter, a college student, or a weekend explorer, Solé Bicycles has a ride for you. With clean designs, affordable pricing, and a genuine dedication to quality and culture, Solé isn’t just selling bikes—they’re inspiring a lifestyle.
So, the next time you're stuck in traffic, imagine gliding through your city on a bike that feels just as good as it looks. That’s the Solé promise: Above the bars, beyond the ordinary.
