Discover Michaels: Your Go‑To Craft & Celebration Destination

If you love crafting, DIY projects, or party planning, you've likely encountered Michaels—North America's largest arts and crafts retailer. From humble beginnings in the 1970s, Michaels has grown to offer everything makers need to bring creative ideas to life.

About the Michaels Brand

Michaels was founded in 1973 and is headquartered in Irving, Texas. Today, it operates over 1,300 stores across the U.S. and Canada, offering a wide range of art supplies, framing, floral goods, home décor and party essentials. The Michaels Companies also owns Artistree (specialty framing) and Aaron Brothers custom framing.

In recent years, Michaels acquired the intellectual property of Joann, bringing popular fabric and yarn brands into its stores—adding over 600 new products in sewing and fabric categories. It has similarly expanded its party supplies selection following the collapse of Party City, boosting its assortment by hundreds of new items and enhancing in-store creative events.

Michaels continues to evolve its online presence through Michaels Marketplace, a platform hosting third‑party sellers offering over one million SKUs across art, crafts, baking tools, and more.

Michaels Product Categories

Michaels is a versatile destination for creators of all kinds.

Art & Craft Supplies
From paints and brushes to scrapbooking, beading, knitting, and stamps, Michaels offers tools for every creative pursuit. Many private‑label brands like Recollections, Creatology, Ashland, and Bead‑Landing deliver quality and affordability.

Custom Framing & Home Décor
Through Artistree and Aaron Brothers, Michaels enables customers to personalize artwork or photos with custom framing options and decorative wall displays. It also carries seasonal décor items and floral supplies to suit events and celebrations.

Party Supplies & Baking
In response to Party City’s exit, Michaels significantly scaled its party goods—balloons, themed décor, baking accessories, and DIY kits. The store now hosts in‑person crafting events and parties, making it a hub for celebrations too.

Fabric, Sewing & Yarn
Michaels’ recent acquisition of Joann’s brands introduced popular yarn lines like Big Twist, and expanded its selection of fabrics, sewing tools, and quilting supplies—previously limited in-store—into more locations and online.

How to Save Using Michaels Coupons

Michaels coupons are a highly effective way to reduce costs on craft supplies and special items. Here’s what you should know:

• Coupons are distributed through the Michaels app, weekly store flyer, email/SMS alerts, and the in-store coupon program.
   
• Typical offers range from $5‑off to 25–35% off full-price purchases, and occasionally up to 40% off on certain categories.
   
• Special promotions like 25% off for first‑time email subscribers, or 20% off teacher or military purchases in-store, are frequent.
   
• Only one coupon code can be applied per order, and coupons may not stack with sale pricing or loyalty discounts. They often require a minimum purchase amount.
   
• Coupons often include free shipping (e.g. for orders over $49) or in-store pickup discounts.
   

Tip: Check the weekly ad or app notifications for seasonal coupon codes and shop during holiday events for the best savings.

Why Customers Love Shopping at Michaels

• Access to thousands of creative products, both branded and private label
   
• A one‑stop shop for crafting, framing, party planning, and seasonal décor
   
• Frequent promotions and coupons make high-value items affordable
   
• In-store events, DIY workshops, and themed ‘MakeBreaks’ experiences support creative communities
   
• Seamless online and in-store experience enhanced by expanding Marketplace offerings
   

Consider Exploring Similar Stores

While Michaels is a leader in the arts and crafts retail space, you might also want to compare with:

• Hobby Lobby – known for home décor, crafting tools, and in-store price matching
   
• Joann (formerly)—now closed—but Michaels has absorbed many of its product lines
   
• Independent local art supply stores—ideal for specialty tools or community workshops
   
• Large retailers like HobbyKraft or Target—which also carry craft basics but with less dedicated focus
   

Comparing Michaels with these alternatives can help you ensure you get the best selection, pricing, or creative experience.

Final Reflections

Michaels offers an unmatched range of crafting and celebration supplies, supported by a robust coupon system and frequent promotions. Whether you’re DIY‑crafting a new project, planning party decor, or stocking up on art supplies, coupons enable great value in nearly every category. With its recent expansions in party and fabric categories and a strong online marketplace, Michaels remains a powerful creative destination.