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Fenty Beauty is an inclusive beauty brand founded by Rihanna, offering a wide range of makeup and skincare products designed for all skin tones and types.
Fenty Beauty, launched in 2017 by global music and fashion icon Rihanna, revolutionized the beauty industry with its unwavering commitment to inclusivity and diversity. At its core, the brand champions the philosophy of "Beauty for All," a principle most vividly demonstrated through its groundbreaking foundation range, which initially debuted with an unprecedented 40 shades—now expanded to 50—to meticulously match an expansive spectrum of skin tones. This bold move directly addressed a long-standing void in the market, setting a new benchmark for inclusivity across the industry.
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What is Fenty Beauty's core philosophy?
Fenty Beauty's core philosophy is "Beauty for All," focusing on inclusivity and providing high-quality, innovative makeup and skincare products that cater to a wide range of skin tones and types.
Does Fenty Beauty offer products for all skin tones?
Yes, Fenty Beauty is renowned for its extensive shade ranges, especially in foundations and concealers, designed to match a diverse array of skin tones.
Are Fenty Beauty products cruelty-free?
Yes, Fenty Beauty is cruelty-free. They do not test on animals, nor do they allow others to test on their behalf.
How can I find my perfect foundation shade?
Fenty Beauty offers a comprehensive online shade finder tool and recommendations based on your undertone and desired coverage. You can also visit authorized retailers for in-person shade matching.
What is Fenty Skin?
Fenty Skin is the skincare line launched by Rihanna, complementing Fenty Beauty. It focuses on clean, effective, and simple routines for all skin types, featuring potent ingredients and sustainable packaging.