Fiverr, founded in 2010 by Micha Kaufman and Shai Wininger, is an Israeli multinational online marketplace headquartered in Tel Aviv. It serves as a global platform connecting freelancers—also known as “sellers”—with clients—“buyers”—seeking digital services across more than 200 categories.
At its launch, every service—called a "gig"—started at a base price of $5, inspiring its name. While many gigs still start at $5, sellers now offer tiered packages that may cost hundreds or even thousands of dollars for premium or enterprise-level work.
Fiverr’s simple workflow begins with buyers browsing or searching for services using skill, category, ratings, and delivery time filters. Buyers select a gig, communicate directly with the seller to clarify project details, place an order, and track progress via Fiverr’s internal communication tools. Sellers deliver the work through the platform, and payment is secured until the buyer approves the delivery .
The platform hosts categories like Graphics & Design, Digital Marketing, Writing & Translation, Video & Animation, Programming & Tech, Music & Audio, Business, and emerging areas like AI services. Fiverr also offers premium services via Fiverr Pro, featuring curated, vetted freelancers for guaranteed high-quality output, with added business tools such as tailored hiring, collaboration features, and refund protection.
With operations in over 160 countries, Fiverr supports multiple languages and currencies, helping businesses and professionals worldwide collaborate seamlessly. The platform charges sellers a standard 20% commission on their earnings and buyers a small service fee per order . Fiverr went public on NYSE in 2019 (ticker: FVRR), marking a milestone in its growth.
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