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Savage Ruthless is a college-born streetwear label celebrating passion, persistence and a “live life to the fullest” mindset with graphic tees, hoodies and lifestyle drops
Savage Ruthless began in March 2017 at the University of Nebraska–Kearney when co-founder Corey Van Dorn printed an initial run of 24 shirts; they sold out quickly and the team kept iterating designs and growing through house parties and social media. The movement expanded to Ithaca College with co-founder Malik Morris, pop-ups and campus events, and on January 19, 2018 they launched the website to meet demand. The brand’s name stands for passion, persistence, ambition, and relentless drive—encouraging people to be courageous, take risks, and ignore the doubters. Today Savage Ruthless presents itself as more than clothing: it’s a lifestyle and a community “wave” to join. |
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What does “Savage Ruthless” mean?
It embodies passion, persistence, ambition and a relentless drive—living boldly and not holding back.
When did the brand start?
The first tees were made in March 2017, and the website launched on January 19, 2018.
What products do you sell?
Streetwear staples such as T-shirts, hoodies, crewnecks and long sleeves, with periodic drops promoted via social channels and events.
How did the brand grow?
Through word of mouth, campus events, parties, and social media—spreading from Nebraska to New York and beyond before moving online.
Where can I follow new drops or get involved?
Check the brand’s Instagram @thesavageruthless and see the site’s ambassador link for opportunities.
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