WhatConverts is a powerful marketing attribution platform designed to help businesses understand exactly where their leads are coming from and which marketing efforts are truly driving conversions. In today's complex digital marketing landscape, it's not enough to simply generate traffic; businesses need precise data to identify which campaigns, keywords, and channels are generating actual phone calls, form submissions, and chat interactions.
At its core, WhatConverts provides comprehensive lead tracking capabilities. It captures every lead, whether it's a phone call (through dynamic call tracking numbers), a website form submission, or a live chat conversation. Each lead is then automatically attributed to its specific marketing source, down to the keyword, ad group, or referring URL. This granular level of detail allows marketers and business owners to move beyond vanity metrics and focus on what truly matters: generating qualified leads and sales.
The platform offers robust reporting tools that consolidate all lead data into a single, easy-to-understand dashboard. Users can view lead details, listen to call recordings, analyze lead quality, and generate custom reports to evaluate the performance of their marketing campaigns. WhatConverts integrates seamlessly with popular marketing tools such as Google Analytics, Google Ads, Facebook Ads, HubSpot, Salesforce, and many more, ensuring that lead data flows directly into existing analytics and CRM systems.
By providing clear visibility into which marketing efforts convert into actual leads, WhatConverts empowers businesses to make data-driven decisions, optimize their marketing spend, eliminate wasted ad dollars, and ultimately improve their return on investment (ROI). It's an essential tool for agencies and businesses seeking to prove the value of their marketing and scale their lead generation efforts effectively. |
